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In part two of our conversation with former Sprint CEO Dan Hesse, we delve into wireless data plans. Hesse, calling upon his experience helping build offers for AT&T and Sprint, says customers are willing to pay a premium for simple wireless plans. Along with Recon Analytics’ Roger Entner, we dig deeper into the subject and discuss which wireless industry players are turning that kind of simplicity into reality.

Make sure to watch part one of our talk with Dan Hesse, in which he breaks down how mobile music got to where it is now and how it can continue to grow.

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