Avnet Memec  is changing its technical marketing strategy for Europe. The new strategy will be headed by the company’s regional vice president for Northern Europe, Bill Walker. As part of a broader restructure, Walker will absorb the role of vice president, technical marketing, in addition to his existing role.
“Bill is the right person to bring the technical marketing community to the next level and to help Avnet Memec to sharpen its profile and further strengthen its position as one of the leading technical distributors across Europe,” stated Steve Haynes, president of Avnet Memec.
With Walker’s appointment as technical marketing vice president, the current management structure will remain largely unchanged regarding supplier ownership. However, Walker will initiate a new and more streamlined approach to technical marketing activities, which will primarily focus on major vertical markets and key technologies such as low power devices and power management, convertors, energy harvesting, wireless and wired technologies.
“This new structure will ensure that we can apply the necessary time and focus needed to continue aggressive growth for Avnet Memec sales in EMEA,” explained Walker.
Across Europe, seven virtual teams are being established to share information on the latest trends, innovative products and success stories pertaining to markets in building and home automation, fire / security, industrial automation, metering, military / aerospace, track & trace, and computing and data processing.
A further keystone of the new strategy is the establishment of a technology council in which technical and commercial experts from Avnet Memec will define the future supplier and technology strategy.
Concludes Haynes, “I am convinced that the new structure of my management team will be beneficial to the growth of Avnet Memec as well as to our relationship with our customers and our business partners.”
From 2004 to July 2005 Walker was president of demand creation for the Memec Group in Europe, Middle East and Africa (EMEA). Prior to that, he held the position of CEO Insight Memec EMEA. During 20 years with Memec, Walker held a range of senior sales, marketing and management positions.