SANTA CLARA, Calif., October 26, 2010Shipments of TFT LCDs for portable navigation devices (PND) and automotive monitors (used in car navigation and in-console monitors) increased in the second half of 2009 and first half of 2010. This indicates that the automotive market has rebounded since the economic crisis of 2008. According to the latest DisplaySearch Quarterly Small/Medium Shipment and Forecast Report , TFT LCD shipments rebounded from Q309 as a result of automotive sales driven by government tax deductions and subsidies. In addition, demand for automotive displays has grown in China and emerging regions.
In the first half of 2010, TFT LCD shipments for automotive monitor applications were more than twice the levels of the first half of 2009. Specifically, shipment growth was 143% Y/Y from Q109 to Q110 and 125% Y/Y from Q209 to Q210. TFT LCD shipments for portable navigation devices also experienced a strong rebound in the first half of 2010, up 72% Y/Y from Q109 and 96% Y/Y in Q210. Strong growth is forecast for the second half of 2010 in both segments.
The forecasted growth in navigation and GPS in the automotive market presents significant opportunities for TFT LCD manufacturers in the near future, noted Hiroshi Hayase , lead analyst for small and medium displays. In addition, the emergence of hybrid and electric cars is driving demand for energy-efficient automotive monitors that support energy efficiency and safety efforts.
Figure 1: TFT LCD Shipments for Automotive Monitor & Portable Navigation Devices (2009-2010)
Source: DisplaySearch Quarterly Small/Medium Shipment and Forecast Report 
According to DisplaySearch results, 70% of TFT LCD automotive monitors are produced by Japanese LCD manufacturers, while 60% of TFT LCD portable navigation devices are from Taiwan LCD manufacturers. The demand for automotive displays has had a positive effect on manufacturers in these regions. For example, Japanese manufacturers of automotive displays have been operating at full capacity in 2010, and some car navigation products have been delayed due to the tight supply of automotive TFT LCDs.
Figure 2: TFT LCD Manufacturers Market Share by Region for Automotive Monitor & Portable Navigation Devices (1H10)
The market outlook for automotive and PND TFT-LCD shipments is covered in the DisplaySearch Quarterly Small/Medium Shipment and Forecast Report , which provides results of all FPD shipments for the automotive market, including automotive monitor LCD and PND LCD shipments. The report also tracks shipments of all flat panel display technologies such as TFT LCD, PM LCD, AM, PM OLED and EPD for all applications using FPDs up to 9.0. EPD reporting also includes displays for e-books over 9, including market share of e-books by size and resolution. The report also provides comparisons between applications, suppliers, size, resolution and pricing for FPD technologies using panels that are 9.0 or smaller. This report is delivered in PowerPoint and includes Excel pivot tables.
In addition, DisplaySearch has released the 2010 edition of its Automotive Displays Report . This comprehensive report contains detailed historical and forecast data for all displays used in automobiles, including navigation displays, monitors, and in console displays. Display technologies covered include LCD (liquid crystal display) broken down into TFT (both amorphous-silicon and low temperature polysilicon), passive matrix, twisted nematic, vertical alignment, super twisted nematic (both monochrome and color), as well as OLED (organic electroluminescent display), both passive and active matrix. The report includes automotive and PND display shipments by supplier, as well as value chain information for each application. Forecasts of the automotive display market by screen size through 2014 are also included.
For more information on the DisplaySearch Quarterly Small/Medium Shipment and Forecast Report  and 2010 Automotive Displays Report , please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail firstname.lastname@example.org  or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan .
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