Atheros Acquisition of Intellon is a Major Move in Addressing Connected Home
Atheros Communications announced last week that they have entered into a definitive agreement to acquire Intellon. Market research firm In-Stat http://www.in-stat.com  believes the acquisition of Intellon is a major move for Atheros as they move beyond their core of wireless connectivity semiconductors and into the powerline technology market. Atheros is a major Wi-Fi chip supplier, and expanded into the Bluetooth chip market in January 2007.
Powerline has increasing potential as a 'no-new-wires' alternative wire for in-home connectivity. Our recent consumer survey showed consumer interest in HomePlug AV or other high-speed powerline adapters doubling from 2008 to 2009.
In-Stat recently released related home networking technologies research “Home Network Technology & Connectivity Use: Ethernet, 802.11, Coax, and Powerline”. The research projects that worldwide PC-based home networks with alternative wire connections, including coax, phoneline, and powerline technologies, will exceed 40 million households by 2013.
A variety of related standards are in play, making for a volatile market. The IEEE P1901 was confirmed as a draft standard with finalization expected in early 2010. Vendors that In-Stat expects to provide IEEE P1901 silicon include Arkados, Gigle Semiconductor, Intellon, ST Micro, and SPiDCOM. Another advanced home networking standard is G.hn, which seeks to define a standard that covers coax, twisted pair, and powerline. Entropic, CopperGate, and Intellon, the major providers of MoCA, HomePNA, and broadband powerline silicon, are active members of G.hn.
This Market Alert is drawn from the In-Stat research, Home Network Technology & Connectivity Use: Ethernet, 802.11, Coax, and Powerline  (#IN0904631RC), which covers the worldwide market for home networking technologies. It includes:
- Forecasts for installed home networks by technology for each region through 2013, including segmentation for Ethernet 10/100, Gigabit Ethernet, Wi-Fi by Standard, Coax or Phone Wiring, and Powerline.
- Consumer awareness and demand of different home networking technologies and applications.
- Forecasts for LAN physical layer networking interface shipments through 2013.
- Analysis of trends in home networking technology and markets.
To purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=99 
The price is $2,995 (US).
This research is part of In-Stat's Connected Digital Home service. The connected digital home with home networking offers a game-changing opportunity to those firms who can meet the complex challenges of global consumer demands. The Connected Digital Home Service provides comprehensive analysis of the worldwide home networking market and the connected digital home from in-home infrastructure to networked media devices, including equipment, management, silicon, applications, and consumer perspectives. This service provides invaluable insights in areas such as wired and wireless home network use and hardware, alternative coax/phone wire/powerline network mediums, multimedia and entertainment networking, networked set-top boxes, digital media adapters/players/receivers, consumer network drives, network management, networked home automation, home network silicon, routers, residential gateways, and more.
Related In-Stat research:
More Information on this Research
Sign up to receive email Market Alerts  on this, and related topic