Companies often struggle with how to incorporate new technology in a useful way, but Qualcomm knocked it out of the park this week with their new bus stop surprise.
Qualcomm, a company that specializes in wireless technology, decided that they could use the combination of smart phones and boredom at bus stops to create a hilarious experience for riders and push their “make everyday life better with mobile” tagline into real life.
It started with Qualcomm placing a normal bus ad on the side of the shelter where people stand to wait. The ads all started with a theme like “Bored?” or “Stressed?” followed by “Use your mobile device to entertain yourself. Right now.” Each of the questions had a unique url like bornmobile.com /bored or /stressed. [https://www.facebook.com].
Anyone who was bored or stressed enough to actually visit the site was rewarded with a surprise.
For the “Stressed?” crowd, a small bus containing about a dozen puppies rolled up to take the person to his or her desired location.
For a couple that went to the “In Love” page, there was a horse-drawn carriage, a full orchestra complete with a man holding a disco ball throwing rose petals, and you can’t forget the white doves.
“In a Hurry?” You’ll be picked up in a lamborgini. “Bored?” The Circus will come to you. “Seen it all?” You’ll be arriving at your destination via a dogsled with a full team of huskies.
It’s all a part of the “Born Mobile” campaign, but the main focus is that they did this correctly. They didn’t waste time with a QR Code; they made a simple url that gets people to their site. It’s effective, efficient, and it’s really fun.
Technology is supposed to make life fun, and this is a killer way to get some great PR, make a few people smile, and get people to go to your site and check out the company. I hope more companies follow suit — puppies are optional — and find ways to use technology to engage people past just Facebook pages or Twitter feeds.
Larger companies have found ways to do this: Coke had a vending machine you had to hug to get a drink from, and Fantastic Delights made customers dance for snacks, but it’s nice to see the trend making its way into the component space.
Companies often struggle with how to incorporate new technology in a useful way, but Qualcomm knocked it out of the park this week with their new bus stop surprise. Qualcomm, a company that specializes in wireless technology, decided that they could use the combination of smart phones and boredom at bus stops