WideOpenWest (WOW!) said Tuesday that it now offers 1 Gbps internet speeds (downstream) to more than 95 percent of the operator’s customers and network footprint. 

The widespread deployment of WOW!’s DOCSIS 3.1-powered 1 Gig service, first proposed in November, was completed today with roll outs in all of Columbus, Ga., and large areas of Huntsville and Montgomery, Ala.

Since November, WOW! brought 1 Gbps service to nine new markets, including: Cleveland, Ohio; Charleston, S.C.; and Pinellas, Fla.

“Almost every household and business is connecting more devices and using more data today than they did even one year ago,” said Teresa Elder, CEO of WOW!, in a statement. “As internet-connected devices and appliances continue to proliferate, our 1 Gig Internet service allows customers to browse, stream, game, and conduct business at the fastest speeds available.”

 WOW! first launched its 1 Gbps service in the fall of 2016, in Auburn and Huntsville, Ala.; Knoxville, Tenn.; and Evansville, Ind., and has since expanded.

Upgrading to the service only requires customers to obtain a new modem in markets offering coax-based gigabit speeds

WOW! offers its uncapped gigabit service as a standalone for $79.99 per month for the first two years with a two-year contract, or $89.99 per month without a contract.

Gigabit speed service deployments continue elsewhere too, as Comcast announced Monday it had launched its own 1 Gbps internet service, using DOCSIS 3.1 technology, to residential and business customers throughout the greater Houston area.

Comcast had upgraded about 80 percent of its footprint to DOCSIS 3.1 by the end of 2017, and expects to complete the deployment by the end of this year.

For a limited time new high-speed internet customers can get Comcast’s residential service for $89.99 per month with a one-year agreement, or $159.95 per month without a contract. Pricing for current customers with a contract will vary.