ATSC 3.0 group Pearl TV on Tuesday named five vendors that will supply broadcast equipment for the ATSC 3.0 market model in Phoenix.

Vendors that have signed on include Dielectric, Enensys, GatesAir, Harmonic, and Triveni Digital.

The Phoenix market model is a collaborative effort headed by E.W. Scripps, Fox Television Stations, Meredith Local Media Group, Nexstar Media, Tegna, Telemundo Station Group, Univision Communications and Pearl TV, to plan and test implementation of next-generation ATSC 3.0 technologies.

“We are delighted to announce the first group of technology suppliers who will help make the Phoenix Model Market a reality. This is just the first round of key broadcast equipment vendors who are now at work to create an over-the-air ATSC 3.0 deployment. Phoenix is an open test bed environment and we plan to work with additional suppliers and share our findings broadly with the industry,” Anne Schelle, managing director at Pearl TV, said in a statement.

Dielectric is supplying its UT8D7F-3, 3kW, 8-Pole, UHF bandpass filter designed for critical mask applications.

Enensys is providing its ATSC 3.0 broadcast gateway, the ATSCheduler, which can bring MMT, ROUTE or any IP streams into an ATSC multiplex while allocating data and managing synchronization for Single Frequency Network (SFN).

GatesAir is providing its Maxiva UAXTE-3 UHF air-cooled TV transmitter to power the first ATSC 3.0 broadcasts in Phoenix.

Harmonic is supplying its Electra X ATSC 3.0 media processor that integrates its encoding solution and statistical multiplexer to deliver multiple HEVC programs over DASH. The Electra X also connects to Harmonic’s cloud-based VOS 360 SaaS platform for hybrid OTA/OTT services, the company said.

Triveni Digital is providing its Broadcast Services Management Platform content distribution system, including GuideBuilder XM signaling and announcement and transport generators, along with StreamScope XM advanced monitory and analysis systems. The distribution platform will enable Pearl TV to deploy features like emergency alerting, addressable content delivery, and interactive program enhancements.

A number of independent broadcasters along with major networks’ owned and affiliated stations will be involved in deploying the Phoenix market model.   

Pearl TV said Phoenix is the nation’s 12th-largest TV market with more than 1.8 million households, and more than one in five viewers relying on OTA reception for watching TV.

Some of the project’s objectives include confirming basic TV service parameters and performance, determining the appeal of next-generation high dynamic range video and immersive audio content to consumers, assessing TV application features and implementation requirements, and testing interactive and addressable advertising functionality.