With the 2018 Winter Olympics set to kick off this Thursday, Hulu has introduced a personalized viewing experience of NBCUniversal’s games and event coverage for subscribers with Hulu Live TV.  

Subscribers can now pick their favorites from 15 Winter Olympic sports, and Hulu delivers a customized user interface based on those preferences. For example, if a user picks snowboarding and ski jumping as their favorites, live coverage of those events, as well as replays, highlights, and athlete profiles will surface at the top of the Winter Olympics Games section on the Hulu UI.  

(Source: Hulu)

“You’ll still be able to access all of NBCUniversal’s live Olympics programming, but we’ll rank what you see in your collection according to your tastes,” Ben Smith, head of experience at Hulu, wrote in a blog. “And, if you miss a Bobsledding event when it’s on live, you’ll find the on-demand version ready and waiting for you in your Olympic Winter Games collection.”

The Hulu team will also be putting together additional collections of content including highlights and clips from PyeongChang.

Last month, Comcast announced it was rolling out new features for Xfinity customers to customize their Olympic Games viewing experience, including 50 virtual “channels” that curate highlights into categories, and daily summaries. Comcast also added 1,500 Olympic-specific voice commands to its X1 voice remote.

NBC Olympics is also providing more than 50 hours of live virtual reality coverage of the games. Users with Windows Mixed Reality headsets, Samsung Gear VR, and both Google Cardboard and Google Daydream, with compatible iOS or Android devices can access the coverage through the NBC Sports VR app.

Coverage for the 2018 Winter Olympics is set to begin Feb. 8 and run through Feb. 25.