Taking a first step toward a national launch, Sinclair Broadcast, Nexstar Media and Univision are partnering with American Tower on Single Frequency Network (SFN) sites to broadcast ATSC 3.0 signals in the Dallas area.

As part of the agreement, the three broadcasters and American Tower will jointly build and operate the SFN sites. The sites will serve as a test for the transition from ATSC 1.0 to ATSC 3.0, and the future nationwide deployment of ATSC 3.0 SFN.

Next-generation broadcast services stand to provide “dramatically improved over-the-air reception, immersive audio, deep-indoor reception, mobile reception, zoned programming/advertising, automotive services, and advanced emergency alerting, among others,” according to a news release.

"With the FCC's approval of the ATSC 3.0 standard, broadcasters are eager and ready to demonstrate its many capabilities, business opportunities and consumer benefits,” Chris Ripley, president and CEO of Sinclair, said in a statement. “This is an exciting time for television broadcasters as we deploy new technologies that will allow us to provide advanced nationwide business models that benefit consumers and allow us to remain competitive."

The companies expect the buildout will help shape a deployment roadmap for more cost efficient and quicker rollouts of next-generation TV services.

"As a leader in wireless infrastructure with over 20 years of expertise in the broadcast industry, we are excited about this opportunity to help broadcasters speed next-gen TV deployments,” Steven Marshall, EVP and president of U.S. Tower, a division of American Tower, said. “The combination of our broadcast and wireless assets, industry expertise, coupled with these three television broadcast leaders will help to make ATSC 3.0 a reality for broadcasters."

Last week at CES, members of the Advanced Television Systems Committee approved the ATSC 3.0 suite of standards.

“ATSC 3.0 will bring historic innovations to broadcasters and to viewers, from robust transmission to immersive audio, and from 4K Ultra-HDTV to interactive services and more,” ATSC President Mark Richer said in a statement. “The 20 individual standards that comprise the release of ATSC 3.0 will give broadcasters the ability to utilize new transmission methods and finally bring together innovations in both over-the-air and broadband services.”