Dana Strong was hired to serve as Comcast Cable's president of consumer services (Source: Comcast)

Comcast has scooped up Liberty Global executive Dana Strong to serve as president of consumer services, where she’ll head up the go-to-market strategy of Comcast Cable’s residential business.

Strong will oversee Xfinity brand strategy for video, broadband, voice, home, and mobile products. She will also oversee the consumer sales and marketing, digital,, and data intelligence groups that support the strategy and growth of the consumer business. Current leaders of those business units will remain in their positions and report to Strong. 

Strong, who is based in London, will relocate with her family to Philadelphia and begin her post during the first quarter of 2018. She will report to Comcast Cable CEO Dave Watson.  

“Dana has an impressive career and great track record driving growth, digital transformation and improving the customer experience for some of the fastest growing companies in the industry,” Watson said in a statement. “I’m thrilled to welcome her to Comcast and can’t imagine a better leader to partner with me and our talented team as we continue to create the most innovative products available on the market, while driving growth and transforming the customer experience.”

Strong most recently served as president and COO at Liberty Global subsidiary Virgin Media, where she was responsible for driving growth and overseeing the consumer business unit, including broadband voice and video. 

She also served as SVP and chief transformation officer for Liberty Global.

“Comcast has built an extraordinary portfolio of products and it’s a privilege to join the team and lead this incredible business,” said Strong.