More exclusive content is coming to Amazon Prime Video via Gilmore Girls creators Amy Sherman-Palladino and Daniel Palladino.

Amazon announced Monday that it signed a multi-year deal with the pair to create TV projects exclusively for Amazon Prime Video.

The TV veterans already received the go-ahead for two seasons of the upcoming Amazon Original Series The Marvelous Mrs. Maisel, which is set to debut this fall.

“Amy and Dan are brilliant. Everything they create has such an incredible vision behind it. On top of that, they’re wonderfully funny and smart people. Also, Amy has the best hats in show business,” Joe Lewis, head of comedy, drama and, VR at Amazon Studios, commented. “We’re excited about the next two seasons of The Marvelous Mrs. Maisel with them and, with this deal, we can’t wait to do a lot more together.”

At the same time, Reuters reports Amazon Studios closed an exclusive first-look, two-year, production deal with Casey Affleck’s Sea Change Media that will cover both film and TV projects.

The moves come as the content arms race continues to forge ahead, with Amazon reportedly projected to spend $4.5 billion on programming this year, compared to Netflix’s expected $6 billion content budget. 

Apple, in a bid to get in on the streaming game, also reportedly put aside $1 billion to invest in the creation of original content over the next year.