Rumors are circulating that Apple could reveal its new iPhones and Apple Watch on September 12.

The date was reported by Mac4Ever, and fits squarely in the traditional mid-September timeframe for Apple's fall product launches. If that date holds, Apple's latest iPhone debut will fall around three weeks after Samsung's Galaxy Note 8 launch, which was held Wednesday, and just in time for the Note 8 to hit stores on Sept. 15.

In addition to earlier rumors about an under-screen fingerprint sensor and anew full-front display, fresh reports indicate the new iPhone 8 will be available in three storage capacities. 9to5Mac cited Chinese leaker GeekBar, saying the iPhone 8 base model will be 64 GB, while a mid-tier model will have 256 GB of storage, and a new high-end option would offer a whopping 512 GB of storage.

Bloomberg also recently reported that the new iPhone will come with a 3-D facial recognition technology that will be able to unlock the device in “a few hundred milliseconds” - a feature Samsung debuted with its Galaxy S8 smartphone earlier this year.

Apple's new device will be up against Samsung's new Galaxy Note 8 smartphone, which was unveiled at an event in New York City on Wednesday.

The new Note 8 features a massive 6.3-inch display, as well as dual horizontal 12mp rear-facing camera lenses, Qualcomm's Snapdragon 835 processor (hello, Gigabit LTE capabilities), 64 GB of storage, 6 GB of RAM, and an upgraded S pen.

The Note 8 is the vehicle for a company hoping to rebound from last year’s Note 7 fiasco. That recall cost Samsung more than $6.5 billion.