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Debbie Sterling, an engineering graduate from Stanford, designed the Goldie Blox toy line to introduce young girls to engineering. Originally crowdfunded on Kickstarter, the Goldie Blox have become a cultural sensation and could play a role in changing our industry.

Read: Engineering is for boys. Pink is for girls

Goldie Blox got into a bit of trouble when a commercial of theirs used the Beastie Boys’ ‘Girls’ in a satirical manner toward breaking down gender stereotypes. Goldie Blox eventually removed the ad.

Debbie Sterling recently gave a talk at TEDx where she discussed gender stereotypes in engineering and, while she’s still viewed as an outcast, future generations of female engineers won’t.

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