GameStop plans to open about 80 holiday stores aimed at younger kids.
The company said Friday that the GameStop Kids stores will open inside malls throughout the U.S.
The stores will feature video games, accessories and licensed products for younger kids. This includes Activision Blizzard Inc.'s "Skylanders," as well as "Angry Birds" toys and mugs and the Lego series of video games.
The company says the stores are set up to be open through the holidays and has not decided whether to keep them open permanently. The holiday season is by far the most lucrative period for video game companies.
Shares of GameStop Corp. fell 76 cents, or 3.2 percent, to $22.96 in afternoon trading.