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In mid-July, several companies that sell advertising will begin releasing their earnings reports for the latest quarter. It will generally cover the April-June period, though some companies have fiscal quarters that depart from that.

Here's the schedule for selected Internet and media companies in advertising. Dates for many companies, including Google Inc., are not yet known.

July 16: Gannett Co.

July 17: Yahoo Inc.

July 19: Microsoft Corp.

July 26: The New York Times Co.

July 31: Discovery Communications Inc.

Aug. 1: Time Warner Inc., Comcast Corp.

Aug. 2: CBS Corp.

Aug. 3: Viacom Inc., The Washington Post Co.

Aug. 7: The Walt Disney Co.

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