- Holiday searches to up by 3500 per cent following Simon Reeve's Indian Ocean programme
BBC 2's Sunday evening programme 'Indian Ocean with Simon Reeve' has created a boost of interest in the number of Brits looking to travel to the tropical, paradise islands of the according to travel comparison website, TravelSupermarket.
The first show of the series aired on Sunday 22 April and chronicled the adventurer's travels from the tip of , , up along the east coast of the continent to and onto .
However, it was the second episode which aired last Sunday, 29 April which really caught Brits' imagination prompting an uplift of over 3,500* per cent in searches for holidays to the Indian Ocean island of the , the final destination in the programme's journey from north.
Experts at the travel comparison site predict further spikes as the series showcases a range of exotic destinations in upcoming programmes alongside other more extreme and dangerous locations.
Next Sunday, (6 May) Simon Reeve and his crew continue north to and the paying a visit to , the war-torn capital of . The following week (13 May) sees the presenter visit , and onto the beautiful beaches of the Maldives.
The penultimate programme (20 May) showcases the island of telling the tale of its strategic location and history of colonisation. Simon Reeve then continues to to see huge prawn farms and the country's bustling shipping district.
The final leg of the journey (27 May) takes in the west coast of before concluding in South Western Australia where Simon Reeve meets crocodile-catchers.
Bob Atkinson, travel expert at TravelSupermarket said: "Television programmes such as this are a great window to the world so it is no surprise we have seen a huge surge of interest in the following the episode last Sunday. I suspect there will be further spikes in searches as the programme continues around the Indian Ocean to exotic destinations such as the and ."
*Based on holiday searches on http://www.travelsupermarket.com to the on Sunday 29 April between 20.00 - 21.00 vs. the same time the week before, Sunday 22 April. The site saw an uplift of 3595.45 per cent.
TravelSupermarket is an online comparison service where customers can find the best value travel options for their needs and purchase over the internet. The website compares flights, car hire, hotels, cruise, package holidays plus dynamic packaging by searching hundreds of travel websites. The information supplied is unbiased and is designed to save the customer time and money.
The site thrives on offering its users accurate real time availability by taking information directly from suppliers such as Opodo, British Airways, Thomas Cook, Radisson, Auto- and many more, ensuring users are presented the best possible price at all times. It searches:
- More than 650 scheduled, low cost and charter airlines from 35 individual suppliers
- More than 200,000 individual hotels from over 44 individual hotel suppliers
- More than 200 individual car hire providers from over 20 suppliers
- 1,000s of individual package holidays from over 20 suppliers
Additionally, travelsupermarket.com also compares prices on travel insurance and on airport car parking.
TravelSupermarket is part of the Moneysupermarket.com Group PLC.
http://www.moneysupermarket.com/ is a website where consumers can compare personal finance products, save money and apply online. The website has several service areas including personal loans, credit cards, mortgages, current accounts, savings accounts, motor insurance, home insurance, travel insurance, health insurance, mobile phones, broadband and shopping.
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