, /PRNewswire-iReach/ -- 2nd Watch, Inc., an Amazon Web Services™ (AWS) Solution Provider, has had a case study published on Amazon Web Services' site. 2nd Watch conducted an analytical evaluation of Gravity Jack's existing cloud host in comparison to AWS and concluded that AWS far exceeded the previous host's capabilities while simultaneously reducing costs.

Gravity Jack is an augmented reality (AR) software development company based in . The company's eighty employees focus on creating practical AR solutions to meet current and future business objectives. Gravity jack wanted to identify the most cost-effective, scalable, and versatile infrastructure available to support its rapid growth spurred by the global demand for AR technology. 2nd Watch determined AWS best fulfilled its need. Recent customer adoption of Gravity Jack's AR technology include, IndyCar, Mush a Bellies, MySpace and The Arnold Classic.

In late 2011, Gravity Jack finalized development on a patented hybrid technology called Quick Augmented Reality (QAR). The QAR codes are similar to the Quick Response (QR) matrix barcodes currently connecting consumers with a variety of mobile resources, such as coupons, contact information and websites. However, when viewed through Gravity Jack's new mobile application, browsAR, QAR codes trigger an AR experience, such as a virtual demonstration overlaid on a real product. Based on 2nd Watch's recommendation, the two companies immediately began migration from the previous cloud host to AWS. One week later, QAR and browsAR were successfully introduced into the Apple and Android markets. "Gravity Jack is growing immensely and really required a provider that would facilitate global scalability.  We recommended Amazon Web Service because they are recognized as a leader in cloud computing from cost to product offering," stated Jeff Aden, President of 2nd Watch, Inc.

2nd Watch continues to monitor Gravity Jack's data and compute usage with Amazon CloudWatch, allowing the company to adjust service consumption in response to alarms that activate when predetermined thresholds have been crossed. With this ability Gravity Jack can reduce costs while ensuring that proper capacity is maintained.

2nd Watch's evaluation determined that AWS costs 22 percent less than upgrading Gravity Jack's former hosted services. Luke Richey, President and CEO of Gravity Jack, notes, "As a cutting edge, rapidly growing company, we knew that we needed a solution that was flexible with our growth and expansion, while still providing the strength and reliability we needed. AWS provided all this, along with a solution provider like 2nd Watch as a member of our team that is always ready to assist. It's clear from our experience already that we made the right choice."

About 2nd Watch, Inc.

2nd Watch is a system integrator for companies who want to leverage cloud services and technologies through software solutions. 2nd Watch leverages "best in class" Infrastructure providers like Amazon Web Services and specializes in cloud adoption. 2nd Watch has developed strategy and software solutions to increase client profits and decrease IT costs. 2nd Watch is innovating on top of AWS' cloud Infrastructure to provide solutions to companies not satisfied with their current cost heavy/value poor IT environment.

Continued capital costs for hardware and increased costs for support and labor drive poor customer satisfaction. Businesses less agile with their technology infrastructure are faced with artificial barriers to business growth. 2nd Watch helps companies eliminate these barriers. We help you Evade Capacity and Empower Demand.

To learn more email us at, call us at 425.224.3127 or visit us on the web at

Copyright (C) 2011 2nd Watch. All rights reserved. 2nd Watch and the 2nd Watch logo are registered trademarks of 2nd Watch, Inc. and/or its affiliates in the U.S. and certain other countries. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

Amazon Web Services, the "Powered by Amazon Web Services" logo, Amazon S3, Amazon EC2, Amazon RDS, Amazon SimpleDB, Amazon SQS, Amazon FPS and Amazon Relational Database Service are trademarks of, Inc. or its affiliates in and/or other countries.

Media Contact: Nicole Young of 2nd Watch, Inc,, 425-224-3127,

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SOURCE 2nd Watch, Inc.