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2 December 2011 – London, Premier Farnell is to become a globally franchised distributor for Infineon Technologies AG, enabling engineers worldwide to take advantage of Infineon’s advanced, high-quality semiconductor solutions and Premier Farnell’s broad range of high-value customer services and supporting technologies.

The agreement allows Premier Farnell to strengthen its already extensive product offering to its vast global customer base, delivering the benefits of direct engagement with Infineon and access to their new leading-edge products as soon as they are introduced. Infineon’s semiconductors and system solutions embody the company’s expertise in technologies such as analogue and mixed signal, RF, power and embedded control.

“We are delighted to be working directly with Infineon, a universally respected and market-leading semiconductor manufacturer,” said Marianne Culver, Global Head of Supplier and Product Management at Premier Farnell. “Delivering the Infineon portfolio to our customers throughout the world will enable us to extend our technology leadership in key market segments such as automotive, security and identification, alternative energy and transportation and mobility.”

“Establishing this relationship with a global high service distribution partner is an important move forward for both our companies,” said Mr. Robert Leindl; CVP Distribution and EMS, Infineon. “As a multi-channel distributor with a strong focus on ecommerce, Premier Farnell delivers the benefits of a highly effective global marketing and support network, which will help us strengthen our position as the manufacturer of choice for technology innovators everywhere.”

Posted by Jason Lomberg, Technical Editor

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