Barnes & Noble says its new Nook Tablet electronic device will begin arriving in stores and homes on Wednesday, one day ahead of schedule.
The move comes just after Amazon.com began shipping its similar Kindle Fire device on Monday, also ahead of schedule. Both hope their souped-up tablet-like e-readers will be popular gifts this holiday season.
Apple Inc.'s iPad has so far dominated the tablet market. That device starts at $499. Nook Tablet is selling for $249 and Amazon.com's Kindle Fire sells for $199.
Since introducing its first Nook in 2009, Barnes & Noble Inc. has spent heavily on its e-book readers and e-bookstore.
The Nook Tablet weighs less than a pound, has a 7-inch screen and a battery good for nine hours of viewing.