Today, U.S. consumers can find GE's incandescent halogen bulbs—clear and Reveal clear versions (MSRP $5-$7)—nationwide in two-packs in 29-, 43-, 53- and 72-watt varieties that dim and turn on instantly like their 40-, 60-, 75- and 100-watt incandescent bulb cousins that are phasing out of production between 2012 and 2014 as a result of the Energy Independence and Security Act of 2007 (learn more at www.gelighting.com/2012). The rated life of the new halogen bulbs is 1,000 hours , the same as or longer than incandescent bulbs, and the light output in lumens-a measure of brightness- comes in at 430 for the 29-watt (vs. 490 for a 40-watt incandescent), 750 for the 43-watt (vs. 840 for a 60-watt incandescent), 1050 for the 53-watt (vs. 1190 for a 75-watt incandescent) and 1490 for the 72-watt (vs. 1690 for a 100-watt incandescent).
"A bulb that uses less energy costs less to run," says John Strainic, global product general manager, GE Lighting. "Halogen is an incandescent technology with a big efficiency advantage over standard incandescent bulbs. Each of the bulbs in this line-up consumes fewer watts than the incandescent bulbs we've all used for decades, while delivering a precise dimming capability and a bright, crisp light."