Rovi Corporation announced that it will be debuting its newest digital home entertainment technologies this week during the 2011 International Consumer Electronics Show. The company recently announced Rovi Media Cloud, a suite of entertainment web services that is designed to enable the rapid creation of innovative new products, services and applications for the connected consumer. This announcement demonstrates Rovi plans to continue to power the next wave of digital entertainment offerings with content discovery, delivery, and enhanced interactivity capabilities that support advertising and drive consumer engagement.

"Rovi is helping our customers and companies in the entertainment industry bring a variety of products for the connected digital entertainment experience," said Corey Ferengul, EVP of product management and marketing at Rovi Corporation. "We're collaborating with industry leaders to help them innovate and design solutions that meet consumer demand for a better way to find and access entertainment content."

Rovi announced that it is collaborating with Trident Microsystems, Inc., a leading provider of set-top box and TV semiconductor solutions, to deliver Rovi TotalGuide to the Trident platforms. The integrated solution will enable consumer electronics manufacturers to quickly incorporate TotalGuide, an advanced media guide that combines access to broadcast, broadband and personal content on one user interface, on TVs and set-top boxes using Trident chips.

"As a leading provider of DTV semiconductor solutions today, Trident can bring the Rovi TotalGuide service to millions of users worldwide," said Dirk Wieberneit, senior vice president and general manager of the TV Business unit for Trident Microsystems, Inc. "Consumers will benefit from having a completely interactive and immersive media guide that enhances their overall TV viewing experience."

Samsung is using Rovi entertainment data and advertising to enhance consumers' content discovery experience on Samsung's Smart TVs. With Samsung's "Your Video," personalized movie recommendation and search portal, users can get descriptive information, images and rich multimedia content on their favorite TV programs and movies, DVD and videos, including program and movie descriptions, cast and credit details. Rovi TV, Movie, DVD and Video data integrated in Samsung "Your Video" will be on display at the Samsung booth, Central Hall 12006.

"The integration of Rovi entertainment data on our new Smart TVs helps us take the consumer entertainment experience to a new level by providing a media-rich environment that helps our customers quickly andeasily discover even more of the digital content they love," said, Kevin Lee, vice president, Visual Display Division, Samsung Electronics.

In addition, Rovi announced that DENSO Corporation, one of Japan's biggest automotive audio system OEMs and one of the world's leading suppliers of automotive systems, has signed a license to use the Rovi Automotive Solution in DENSO's Car Infotainment Systems. The agreement between Rovi and DENSO permits the deployment of Rovi media recognition capabilities and entertainment metadata in DENSO's Car Infotainment Systems to major automobile manufacturers.