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SANTA CLARA, CALIF, December 9, 2010LG Electronics increased its unit share of flat panel TV shipments to 22.7% in Q310, taking the top market share position in the Indian TV market. According to the newly published DisplaySearch Quarterly India TV Shipment Database, LGs competition, Samsung Electronics and Sony, followed close behind with shipment market shares of 21.0% and 20.8%, respectively. In addition, Panasonic almost doubled its unit share in the region to 11.0% in Q310, up from 6.7% in Q210. Indian local brands Videocon and Onida also increased their unit shares.

LG Electronics has an advanced brand image, offering the latest technology with sophisticated designs, such as Infinia. The company also experienced LED LCD TV Y/Y growth of 69%, noted Indrajit Ghosh, Director of India and South Asia for DisplaySearch.

Figure 1: Q310 India Flat Panel TV Forecast Unit Share by Brand

Source: DisplaySearch Quarterly India TV Shipment Database

In Q310, the total TV market in India was 4.1M units, accounting for 45% of the Asia Pacific TV market. Unit penetration of flat panel TVs in the Asia Pacific was only 46%, the lowest of any region. In India, FPD TV unit penetration accounted for 23% of total TV shipments, increasing slowly from 18% in Q210. CRT TV maintains its stance as the primary TV technology in the region.

Because LCD TV prices, especially LED LCD TV, have not yet reached a sweet spot for consumers, Q310 CRT TV shipments in India grew to 3.2M units, up 2% Q/Q. Despite this, the results still exceeded TV brand forecasts, noted Hisakazu Torii, Vice President of TV Market Research for DisplaySearch. Although both TV brands and LCD panel makers hope to boost flat panel TV demand in India, their approach to reducing TV prices, especially for LED LCD TVs, and introducing appropriate products based on consumer demand for TV design and features is key to increasing flat panel TV penetration in India.

In terms of LCD TV sizes, 32 models have been the most popular, with a 41% unit share. Units 24 or smaller accounted for a 36% market share. Currently, 21 or smaller CRTs are the most common TV in India. For this reason, DisplaySearch expects that 22-24 LCD TVs will be an important product in the Indian market.

The DisplaySearch Quarterly India TV Shipment Database includes TV shipments in India, by technology, brand and size, for 14 brands, including six local brands. Please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan for more information.

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