A new cell phone application will help electronica 2010 visitors navigate the trade fair. The EasyExpoNavigation application turns cell phones into trade fair companions, allowing the user to search for points of interest such as exhibitors, products, forums, restaurants and public transport stops. This free tool also contains the names of all exhibitors together with further information such as products and addresses.

Plans of the Munich Trade Fair Center as well as the individual exhibition halls are integrated in the application and ensure quick orientation and navigation. Also included are flight departure times from Munich Airport and departure times of public transportation operated by the Munich Public Transport Authority from the Munich Trade Fair Center.

Whether a press conference, forum events or the CEO Round Table, ExpoEasyNavigation will quickly help visitors to find out what event is actually taking place in the exhibition halls. The entire supporting program of electronica is integrated in the application and will make it easy for visitors to quickly plan their attendance at the trade fair.

ExpoEasyNavigation, a new trade fair software developed with infsoft GmbH, Grossmehring, is available in two types: the application and the browser variant. The application can be used with iPhone, iPad and iPod and includes real-time navigation from the visitor's current location to the desired exhibitor or a point of interest. Since the location is always updated in real time, the visitor knows his precise position at all times. The application offers one other advantage: once downloaded, it can be used offline to avoid phone connection roaming fees.

The browser variant is available for all smart phones and features the same options as the application except real-time navigation. Instead of route guidance, the user sees a map with markings when selecting his destination.

Another special feature is the favorite function. This enables the user to store destinations such as the car park or cloakroom, or highlight favorite exhibitors and products on the hall plans.

The application can be downloaded from the electronica website at the end of October. You can find all information on electronica 2010 at:

For further information on ExpoEasyNavigation, visit: