USA Today has named Brad Jones senior vice president in charge of circulation.
He succeeds Larry Lindquist, who is retiring after nearly three decades with the company.
Jones, who joined USA Today in 1988, is taking on the circulation job as the newspaper struggles to retain readers. It faces long-term competition from the Web plus a slowdown in travel, which has hurt sales at airports and hotels where USA Today is popular.
The newspaper, owned by Gannett Co., last year lost its place as the biggest U.S. newspaper by paid circulation, falling behind The Wall Street Journal.
With the print industry in decline, USA Today is reorganizing its operations to focus more on presenting the news online and on new mobile gadgets such as Apple Inc.'s iPad.
Jones has held a variety of positions at USA Today. He started with the newspaper as a manager in the Carolinas and has helped run circulation operations in several regions. He was named vice president of business operations earlier this year.