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A California-based company has picked Nevada's high desert for a tree plantation aimed at building up carbon credits and slowing deforestation.

ECO2 Forests Inc. announced plans Tuesday to plant up to 3 million kiri (kih-REE') trees over the next seven years at irrigated farms outside of Reno.

The fast-growing, broad-leafed hardwood from China naturally regenerates from the stump after harvest.

Company CEO Collie Christensen says it can hold more carbon than any other tree.

He projects annual revenue of $225 million at the Nevada site, including $12 million in carbon credit sales and $213 million in sales of sustainable lumber.

The company is reviewing potential kiri plantations on more than 1 million acres around the world.

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