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From economic crisis to a more resource efficient, greener and more competitive economyThe European car industry is slowly recovering from an economic crisis. Clean and energy efficient technologies are an opportunity to recreate and reinvent the position of market leader and technological champion.Green vehicles, including those capable of using electricity, hydrogen, biogas and liquid biofuels in high blends can contribute significantly to the Europe 2020 priorities of promoting a more resource efficient, greener and more competitive economy.The flagship initiative of ‘Resource-efficient Europe’ spelt out in the Europe 2020 strategy promotes new technologies to modernise and decarbonise the transport sector, including clean and energy-efficient vehicles and thus increases competitiveness.The EU’s global competitors on both the American and Asian continents are investing in research in low-carbon technologies and launching targeted programmes to shift to low-carbon road transport.

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