The LCD TV shipment outlook has been increased to 180 million units in 2010, driven in part by the rapid expansion of LED backlit models. In 2009, an estimated 3.6 million LED-backlit LCD TVs shipped worldwide, with more than half of that coming in Q4’09. For 2010, companies throughout the supply chain are gearing up for a more aggressive rollout of LED models.
“LED-backlit LCD TVs carried a significant premium in 2009 over CCFL-backlit counterparts, more than 100% on average above 40” screen sizes,” noted Paul Gagnon, Director of North America TV Market Research. “However, the increased level of competition among manufacturers in 2010, with LED models comprising more than 50% of some lineups, will drive that average premium down to less than 70% over 40" and as low as 17% at 22-24". Overall, this should push the LED-backlit LCD TV market to more than 35 million units or 20% of total LCD TV shipments worldwide.”
DisplaySearch is now tracking LCD TV shipments by backlight type, breaking the market into edge-type and direct-type (full-array).For 2010 as a whole, almost 90% of LCD TVs will be of the edge-type variety. This is due to the lower cost associated with using a smaller number of LEDs at the perimeter, as well as the attractive thin and light form factor.
The high frame-rate segment of the LCD TV market also continues to expand, with 120 Hz and higher frame rates accounting for about 22% of LCD TV unit shipments in 2010. At larger screen sizes, the 120 Hz+ share jumps to more than 50%. Of course, on a revenue basis, the share is much higher due to the market premiums associated with high frame-rate models.
The DisplaySearch Q1’10 Quarterly Advanced Global TV Shipment and Forecast Report includes panel and TV shipments by region and by size for nearly 60 brands, and also includes rolling 16-quarter forecasts, TV cost/price forecasts and design wins. This report is delivered in PowerPoint and includes Excel-based data and tables. For more information on the report, contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, email email@example.com, or contact your contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.