Web-Enabled Devices Bring Internet Video and Applications to the TV

Increasing popularity of web-enabled consumer electronics (CE) products is a game-changer for the digital entertainment industry, reports In-Stat (  Over-the-top (OTT) video services are increasingly offering compelling alternatives to traditional TV viewing. New services, such as Netflix, Amazon, iTunes and Blockbuster, offer streamed or downloadable TV and movie content.  Online TV programming portals, such as Hulu,, and YouTube, have expanded into full-length video content.   Web-enabled devices, which are a necessity to access these services, are now proliferating across device categories that include TVs, Blu-ray Players, Digital Media Adapters (DMAs), network attached storage, and set top boxes.

Most web-enabled CE devices will be sold in developed countries. Our research shows that within five years nearly all broadband households will own at least one web-enabled CE media device. The implications of this across the digital entertainment industry will be huge.

Recent research by In-Stat found the following:

  • Worldwide shipments of web-enabled stationary CE devices will grow more than seven-fold from their 2009 levels to over 230 million by 2013.

  • There will be over one-half billion web-enabled CE devices in operation worldwide by 2013.

  • In 2009, there were five broadband households worldwide for every web-enabled CE device. By 2013, this ratio will be 2:1.

  • Many cable operators, worldwide, are predicted to introduce BBC iPlayer-like OTT services for catch-up and on-demand program viewing.  

  • In-Stat's consumer survey indicates that over half of US consumers with network-connected Blu-ray DVD players/recorders use Wi-Fi, while 30% use Ethernet.

This Market Alert is drawn from the In-Stat research,   Global Web-Enabled Consumer Device Market Set to Explode (#IN1004518RC), which covers the worldwide market for web-enabled consumer electronics devices. It includes:

  • Examination of the growth of Internet access functionality to a wide variety of consumer electronics (CE) device types, including TVs, set-top boxes (STBs), Blu-ray players, digital media adapters, game consoles, digital picture frames, and more.
  • In-Stat research on consumer interest in OTT digital entertainment services.
  • Forecasts for multiple types of web-enabled stationary CE device shipments through 2013.
For a free sample of the report and more information please contact Elaine Potter at: or (480) 483-4441

To purchase it online, please visit:

The price is $3,495 (US).

This research is part of In-Stat's Connected Digital Home service. The connected digital home with home networking offers a game-changing opportunity to those firms who can meet the complex challenges of global consumer demands. The Connected Digital Home Service provides comprehensive analysis of the worldwide home networking market and the connected digital home from in-home infrastructure to networked media devices, including equipment, management, silicon, applications, and consumer perspectives. This service provides invaluable insights in areas such as wired and wireless home network use and hardware, alternative coax/phone wire/powerline network mediums, multimedia and entertainment networking, networked set-top boxes, digital media adapters/players/receivers, consumer network drives, network management, networked home automation, home network silicon, routers, residential gateways, and more.

Related In-Stat research:

Web-to-TV Video Changes Everything

Networked Digital Media Adapter/Player/Receiver Market Gets Crowded

Home Network Technology & Connectivity Use: Ethernet, 802.11, Coax, and Powerline

Global Outlook for Broadband CPE Through 2013

Global & North American Service Provider In-Home Networks Over Coax & Phone Wiring

Global Consumer Network Storage: Say Goodbye 500GB, Hello 2TB

The Media Phone Has Arrived!

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