Interactive Program Guides Transform as Internet Content Migrates onto the TV

Next-generation Interactive Program Guides (IPG) are emerging that help consumers wade through a proliferation of TV programs, movies, concerts and sporting events.  As Internet Content and User Generated Content (UGC) migrate onto TVs and other video-capable devices, IPGs are transforming into Content and Service Discovery Guides (CSDGs), reports In-Stat

Consumers are embracing a growing array of video options.  Today's empowered consumers demand their choice of display device, content, timing and location.  Several companies are offering content discovery tools to solve these needs and enable service providers and device manufacturers to offer the best end-user experience.

A truly valuable CSDG will be personalized so that it can automatically limit choices to those that are likely to fit a particular end-user's habits. It will also have to be intelligent, to be able to search out new things that fit users' viewing patterns, and it will have to constantly evolve to keep up with new content, products, services, features, functions, and applications.

Recent research by In-Stat found the following:

  • The IPG market has three revenue segments: one-time licensing fees, recurring fees to update guide data, and advertising.  Recurring program guide fees will approach $850 million by 2013.

  • In-Stat identified eighteen types of delivery services that may need to acquire EPG, IPG or CSDG solutions.

  • Guides used in complex networked applications will need to be DLNA-compliant to "discover" content from in-home devices, and move it among network devices.

  • Among the companies referenced in the research are: Adobe, Harris, Microsoft, Move Networks, NDS and Rovi.

This Market Alert is drawn from the In-Stat research,   Global Interactive Program Guides and Content Discovery (#IN0903978MBI), which covers the worldwide market for CSDGs. It includes:

  • Forecasts for annual value of guide revenue by region through 2013.
  • Forecast segmentation by set top box and operator type (IPTV, Cable, Satellite, DTT).
  • Forecast segmentation by consumer electronics device type (DVD, PVR, digital TVs, PC TV tuners).
  • Forecast segmentation by revenue type (one-time licensing fees, recurring revenue fees).
  • Analysis of the evolution of programming guides.
  • Analysis of platforms and technology enablers.
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This research is part of In-Stat's Multimedia Broadband Infrastructure service. By 2012, 92% of US households will be connected to Broadband, making the Internet the single most-widely available Content distribution system. Telephone companies, wireless carriers, TV networks, Internet Service Providers (ISPs) and Subscription-TV (Pay-TV) operators are making major investments to support Personalized Content services that use broadband. What happens on the Internet is shaping TV, and mobility is now a key growth area. The twin concepts of “the mobile Internet” and “computing in the cloud” are going to disrupt current business models because networks absolutely must inter-operate to be more efficient. Asset Management and Transcoding will be vital to move Content across an ever-growing range of devices that connect to a multitude of networks.

In-Stat's MBI service provides vital insights about how competing service providers are extending their delivery capabilities across over-the-air, wired and wireless “final mile” networks to make Personalized Content the killer application. MBI sets up side-by-side comparisons among competing market segments and provides our opinions about how companies can succeed. MBI covers all geographic regions, keeping subscribers abreast of new developments or trends occurring anywhere in the world that may have an impact on their business.

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