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Apple Inc. is taking the wraps off its "latest creation," which analysts believe will be a tablet-style computer — somewhat like an iPhone, but larger.

Apple CEO and showman Steve Jobs is expected to take the stage at a San Francisco event Wednesday.

Although Apple has been silent publicly about its new gadget, analysts believe it will be billed as a way to watch videos, surf the Web, play games and read electronic books.

But that means Apple would have to show why consumers ought to pay for yet another Internet-connected screen, on top of the TVs, computers and smart phones they already have. Tablet computers have existed for a decade, with little success.

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