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Today, Leads360 ( announced that it is working with Google to help power the new AdWords Comparison Ads ( on- ads.html) feature. Since its first offering as a beta in October, Google Comparison Ads has enabled users of Google's search engine to quickly and easily find comparative mortgage quotes from participating lenders.

As the industry leader in sales lead management software ( , Leads360 will be used by mortgage originators to manage inquiries that are generated from Google Comparison Ads ( -ro und-the-lead-gen-world-what-it-really-means.html) . Leads360 worked closely with Google during the development stages of the new Comparison Ads. Leads360 has integrated their lead management software with Google to provide mortgage lenders with an online lead management service that streamlines the process, enables timely follow-up and greater sales results.

Industry pundit and founder of LeadsCon, Jay Weintraub, commented, "The addition of Google as a lead source for the mortgage industry is very significant. Consumers are accustomed to comparison shopping with online retailers and now this functionality is extended to home loans. Leads360 has a great deal of experience in lead management and has a strong foothold in the mortgage industry; this strategic relationship makes a lot of sense."

With Google's new Comparison Ads feature for mortgages, consumers have a new tool to assist them in shopping for loans. According to Leads360 this is great news for mortgage providers and consumers alike. Consumers now have easy access to comparison shop their home loan and mortgage providers are fed new leads to potential buyers.

"We have watched and assisted Google with the development of their feature for some time and have been extremely impressed. The volume and quality of leads that Google is able to generate is likely to attract significant new lead buyers into the market. In addition, consumers are provided with a more reliable and speedy method for obtaining comparative mortgage quotes than has previously been available. We are very pleased to be a Google collaborator and are excited to see the results our customers are able to achieve with this new category of leads," noted Dan Morefield, CEO of Leads360.

Leads360 offers web-based lead management software to improve sales organizations and increase profitability. The software is flexible enough to accommodate the unique workflow and needs of any sales organization in any industry -- and is specifically designed to address the needs of the mortgage industry. Leads360 has been working with mortgage businesses to increase profitability and scale efficiently since 2004. Today 2,800 mortgage companies use Leads360's software to receive, distribute, contact, follow-up with, and convert more leads into funded loans. Further, the company's software platform is integrated with over 1,200 Internet lead sources including LendingTree, Quinstreet, Zillow, and Lowermybills.

About Leads360

Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 4,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit ( .

Google, AdWords and Comparison Ads are trademarks of Google Inc.

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