Economy Cools North American Digital Cable Set Top Box Market While China Drives Asia Pacific Market Up

After a record-setting year in 2008, worldwide demand for digital cable set top boxes is falling in 2009, reports In-Stat  The slowdown in unit shipments and revenue has generally been concentrated in the comparatively advanced cable markets in North America and Western Europe.  The market slow-down has been due to reductions in cable operator capital expenditure (CAPEX) budgets brought on by the global economic recession.

Meanwhile, unit shipments to China are projected to set another record in 2009, approaching 20 million units, contributing to a rise in the overall Asia Pacific market.  In addition, increasing demand for digital cable TV services is pushing digital cable set top boxes into new markets in Asia, Latin America, and in Eastern Europe.

Even with a slight decrease in unit shipments in 2009, the cable set top box market remains both dynamic and robust. There are some significant technology transitions, including the transition to MPEG-4 and the move toward a hybrid QAM + IP cable set top box that are creating new opportunities for cable set top box vendors.

Recent research by In-Stat found the following:

  • Global unit shipments of digital cable set top boxes are projected to reach 47 million in 2009, a decrease of 6% over 2008.

  • Low-cost, digital terminal adapter (DTA) product unit shipments are beginning to have an impact on the cable set top box market in North America, especially in terms of product ASPs.  

  • While Motorola and Cisco Systems remain the top two cable set top box manufacturers, out of the remaining eight cable set top box manufacturers in the top ten, six of them are from China.

  • Among the leading cable set top box manufacturers discussed in this report are ADB, ChangHong, Cisco Systems, Coship, DVN Holdings, HUMAX, Jiuzhou, Motorola, Pace Micro Technology, Panasonic, Samsung, Skyworth and Thomson.

This Market Alert is drawn from the In-Stat research,   The Cable Set Top Box Market: After a Record Year in 2008, Slightly Lower Demand in 2009 (#IN0904475ME), which includes the following:

  • Examination of market and product development trends.
  • Worldwide and regional forecasts of cable set top box unit shipments by type through 2013.
  • Specific feature segmentation includes Hard disk drive (HDD)/Personal Video Recorders (PVR), Basic vs. Advanced, integrated cable modems, and High-definition.
  • Bill of materials and semiconductor total available market forecasts through 2013.
  • Market shares and profiles of leading cable set top box makers.
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This research is part of In-Stat's Multimedia Entertainment Equipment service. Multimedia-enabled consumer electronics devices are at the center of today's digital entertainment experience. In-Stat's Multimedia Entertainment Equipment (MMEE) research service identifies, examines, and forecasts several of these rapidly evolving consumer electronics devices on a worldwide scale. The MMEE service also uses primary research to better understand consumer perspectives on these products, to include purchasing intentions and product usage trends. The MMEE service examines key product manufacturers, discusses competitive business models, and provides the market shares of leading product manufacturers. A detailed examination of product technologies and features is also provided in most reports, including a Bill of Materials forecast with an emphasis on semiconductor content.

Related In-Stat research:

Worldwide Digital Satellite Set Top Box Market

The PVR Product Market: Demand Remains Strong

Worldwide IP Set Top Box Market

Digital Terrestrial TV Set Top Boxes 2009: Analog Shutoff Fuels Worldwide Market

The Worldwide Cable TV Market: Video and High-Speed Data Subscribers

Set Top Box Database

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