Cable, Satellite, DTT and IP Set Top Box Markets Face Divergent Outlooks

Each of the major set top box (STB) segments, including Cable, Satellite, DTT and IP, faces widely different outlooks, according to market researcher, In-Stat

Satellite, the largest of the STB segments, saw 6% growth in 2008, bolstered by triple-digit growth in the Asia/Pacific region.  Unit growth is relatively steady for 2009 and 2010.

The cable STB market grew 8% in 2008 to nearly 45 million units.  However, growth in 2009 looks to turn negative in the relatively mature market.

The nascent IP STB market grew 55 percent in 2008, but such breakneck growth will not continue.  With few new telco TV deployments, unit shipments of IP set top boxes will see only slight increases in 2009 and 2010.

Finally, digital terrestrial (DTT) set top box units grew an astonishing 200% in 2008, driven by high-definition (HD) converter boxes supporting the US analog TV shut off.  However, these shipments represented an unsustainable bubble.  Growth falls back to 23% in 2009 and will contract nearly 30% in 2010.

Across the STB markets, personal video recorders (PVRs) and a transition to HD are among the major technology drivers.  Global PVR unit shipments (across all STB types) exceeded 25 million in 2008, an increase of 14% over 2007.

Other STB research highlights include the following:

  • Motorola held onto the top market share position in IP set top boxes in 2008, but its market share slipped from 2007 as Cisco ramped up shipments.

  •  Multi-room or “whole home” PVR service has become available in an increasing number of cities in the US over the last year.

  • HD Satellite STBs will comprise 18% of total unit shipments in 2009.

  • The semiconductor opportunity in standard definition (SD) DTT STBs will peak in 2011 at nearly $500 million.  

This Market Alert is drawn from the In-Stat research,   Worldwide IP Set Top Box Market (#IN0904476ME), which includes the following:

Worldwide Digital Satellite Set Top Box Market

The PVR Product Market: Demand Remains Strong

Worldwide IP Set Top Box Market

Digital Terrestrial TV Set Top Boxes 2009: Analog Shutoff Fuels Worldwide Market

Cable Set Top Boxes #IN0904475ME, to be published August 2009

Each of the research reports includes:

  • Unit, revenue and average selling price forecasts by region and by type through 2013.
  • Bill of materials and total available market forecasts through 2013.
  • Regional market overviews.
  • Box vendor profiles, Silicon vendor profiles.
For more information on this research or to purchase it online, please visit: or contact a sales representative:

Ask about our special pricing on the complete STB Report series.

This research is part of In-Stat's Multimedia Entertainment Equipment service. Multimedia-enabled consumer electronics devices are at the center of today's digital entertainment experience. In-Stat's Multimedia Entertainment Equipment (MMEE) research service identifies, examines, and forecasts several of these rapidly evolving consumer electronics devices on a worldwide scale. The MMEE service also uses primary research to better understand consumer perspectives on these products, to include purchasing intentions and product usage trends. The MMEE service examines key product manufacturers, discusses competitive business models, and provides the market shares of leading product manufacturers. A detailed examination of product technologies and features is also provided in most reports, including a Bill of Materials forecast with an emphasis on semiconductor content.

Related In-Stat research:

The PVR Product Market: Demand Remains Strong

Worldwide IP Set Top Box Market

Digital Terrestrial TV Set Top Boxes 2009: Analog Shutoff Fuels Worldwide Market

Satellite TV in China: Potential US$4 Billion Receiving Device Market by 2012

The Worldwide Digital Satellite Pay-TV Market, 2008

More Information on this Research

Sign up to receive email Market Alerts on this, and related topic