Bluetooth Attach Rates Rise, While Total Addressable Market Falls in 2009

Bluetooth is on track to increase attach rates in many key market segments, reports In-Stat  However, the recession is taking its toll on the end equipment markets for Bluetooth, as Bluetooth-enabled equipment shipments will shrink 4% in 2009.

Within the Bluetooth market, however, it is not all doom and gloom.  The Bluetooth 3.0 + High Speed specification, a true breakthrough, was announced as the next official standard in April. It offers high speed data transfer, nearly 10 times the rate of current Bluetooth technology, while providing the same capability and preserving Bluetooth interoperability.

The new standard is an integrated solution that capitalizes on the two most successful wireless technologies to date, Bluetooth and 802.11. This will allow Bluetooth to move large data files, such as music, videos, and photos at a rate similar to Wi-Fi. Up to now, low data rates have been a big stumbling block for Bluetooth in the Consumer Electronic (CE) market.

Recent research by In-Stat found the following:

  • Bluetooth semiconductor revenue will approach $4 billion by 2013. Bluetooth 3.0 will represent the largest share of semiconductor revenue by 2012.

  • Shipments of devices with Bluetooth will rebound to growth in 2010.

  • 43% of In-Stat's survey respondents are very or extremely familiar with Bluetooth.  Among those 34 and younger, the percentage is over 60%.

  • The Bluetooth attach rate for mobile phones is expected to be 63% in 2009.

  • Radio integration, using Bluetooth as the wireless platform, continues to gain serious market momentum.

This Market Alert is drawn from the In-Stat research,   Bluetooth: Low Energy and High Speed Join the Party (#IN0904452MI), which covers the worldwide market for Bluetooth technology. It includes:

  • Unit forecasts for Bluetooth-enabled products by category through 2013.
  • Unit and revenue forecasts for Bluetooth semiconductors through 2013.
  • Analysis of Bluetooth standards and integration.
  • Examination of competitive technologies.
  • Profiles of Bluetooth silicon competitors: Atheros, Broadcom, CSR, Infineon Technologies, Marvell Semiconductor, Nordic Semiconductor, Qualcomm, ST-Ericsson, and Texas Instruments.
For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $3,495 (US).

This research is part of In-Stat's Multimedia & Interface Technologies service, which identifies and forecasts the markets for key interface technologies and tracks penetration of these technologies into PCs, PC peripherals, consumer electronics, communications, automotive and industrial applications. It also examines competitors, industry agendas, technology platforms, semiconductor technology and shipments. Supply and demand-side insights are combined to examine these dynamic, evolving technologies.

Related In-Stat research:

Wired USB 2009: High-Speed Rules, SuperSpeed on the Way

Wireless HD Video Technologies 2009: WHDI, WirelessHD, 802.11n, and UWB All Test the Waters

Road Warrior Connectivity: Device and Interface Use by US Business Travelers

Global Wi-Fi Chipset Forecast and Analysis: 2007 to 2013

Wi-Fi in Consumer Electronics: The Swiss Army Knife Technology

More Information on this Research

Sign up to receive email Market Alerts on this, and related topic