Smartphone Market Driven by Operating System Wars and Feature Migration

While iPhone shipments are growing quickly, smartphones based on the Symbian operating system remain dominant and will continue to grow over the next several years, reports In-Stat However, Symbian will wane, resulting in a drop in net Symbian-based smartphone shipments in 2014.

Meanwhile, the basis of competition will change from the OS to the functionality and “user experiences” that the phone can provide.  The advanced feature sets of smartphones continue to evolve as users demand capabilities such as touch screens, increased camera resolution and Wi-Fi connectivity options.

“In-Stat believes new OSs such as Android and Maemo will cut away at Symbian market share. Although there are relatively few open source OS-based smartphones in the market today, the open source OS momentum is difficult to ignore.  After years of hype, it is easy to see that 2010 will be the year of Android.

Recent research by In-Stat found the following:

  • Shipments of smartphones with touch screens will more than double from 2008 to 2009.

  • RIM OS has been gaining market share in the non-enterprise segment, speaking to the importance of clever hardware design in the segment.

  • The total smartphone market in 2014 will be 412 million units.

  • Shipments of smartphone with accelerometers will grow to over 350 million units by 2014.

  • Over 52% of a smartphones cost is made-up by displays (touch screens), baseband and apps processors, and software and licensing make-up.  Clearly, making a phone “smart” has significant cost impacts.

This Market Alert is drawn from the In-Stat research,   Worldwide Smartphones (#IN0904440WH), which covers the worldwide market for Smartphones. It includes:

  • Examination of smartphone operating systems, touch screens, applications, image sensors, and wireless connectivity options.
  • Forecasts of unit sales by OS and for smartphones with touch screens, Bluetooth, Wi-Fi, and accelerometers through 2014.
  • Examination of smartphone components and bill of materials.
  • Analysis of the smartphone OS market and developments in component and feature technology.
For a free sample of the report and more information, please contact a sales representative:

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This research is part of In-Stat's Mobile & Computing Devices service, which examines the market trends, consumer requirements, form factors, and features of mobile communications and computing devices, including cell phones, smartphones, MIDs, mini-notes/netbooks, and PCs.

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