Web-to-TV Video Streaming Services Will Drive Nearly $3 Billion in Revenue by 2013

The under-35 adult population in the US has already adopted Web-to-TV video capability, reports In-Stat Over 40% of young adult US households view Internet video on the TV at least once per month.  Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.

Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly. Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience.

Recent research by In-Stat found the following:

  • Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.

  • Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.

  • In five years, there will be 7.4 million US broadband households that use media center PCs for streaming Web-to-TV content.

  • TV networks and pay TV operators currently view online TV as additive to pay TV services, but Web-to-TV will ultimately force a complete restructuring of today's video services.

  • Video content will be optimized for broadcast or Web-to-TV based on content type.

This Market Alert is drawn from the In-Stat research,   Web-To-TV Video Changes Everything (#IN0904404CM),  which covers the US market for Web-to-TV video. It includes:

  • Forecasts of devices used for video streaming, downloading and rental services.
  • Forecasts of total households using Web-to-TV video and the resulting subscription revenue generated, through 2013.
  • Analysis of the factors driving Web-to-TV video in the US.
  • Extensive consumer survey research characterizing usage, intent, device ownership, and demographic analysis.
  • Comparison of advertising effectiveness across multiple media, including TV, newspaper, online and mobile.
For more information on this research or to purchase it online, please visit: or contact a sales representative:

The price is $2,995 (US).

This research is part of In-Stat's Consumer Media & Content service. “Content is King,” but consumers clearly have preferences about the value of content and services, as well as what devices they use. Technology advances in digital rights management (DRM), internet TV, and cross media programming offer content producers new channels for distribution, but pose major disruptions to existing pay TV and mobile service provider business models. Consumer Media & Content (CMC) provides critical insights into how cutting edge technology, combined with new content delivery methods and consumer preferences, will influence the market for digital entertainment.

Related In-Stat research:

US TV Viewers' Response to Economic Turmoil

Monetizing the Internet Using Web 2.0 Business Models

The US Market for Multi-Screen Services

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