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Editor's Note: Hopefully we'll see even more devices like this one and the promised large-format Hearst e-reader. Not only is the competition good, we need this to have e-paper tech give us something to read on the subway if the industry succeeds in killing off paper.

(All Things Digital) - Amazon isn’t the only company that wants you to read books and newspapers on a handheld device. The Kindle has a bevy of competitors, some of which already exist–like Sony’s Reader–and those that have yet to hit the market. Plastic Logic falls in the second category.

The Silicon Valley-based company’s device, which every D7 attendee will receive, won’t be on the market until next year. But today the company will provide an update on the device’s progress and show off some interesting features, including a first look at the gadget’s touchscreen user interface. Look ma, no keyboard!

  • Walt and Kara welcome CEO Richard Archuleta and Product Manager Anusha Nirmalananthan onstage. The pitch: The Plastic Logic e-reader is designed for business use–”relaxing reading” and documents.
  • The Reader looks a lot like a Kindle DX. But again, note that there’s no keyboard, just a touchscreen–based on technology specific to Plastic Logic. Transistors made out of plastic (hence name). Shows off transistor with Walt’s image imprinted. Cool/scary.

Click Here for the rest of the story.

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