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This sketch provides a decent approximation of what meetings feel like for engineers — or anyone with a technical job, really — as they try to interpret the vague, confusing, and otherwise bizarre requests from non-technical people. I’m sure I’ve been guilty of this on occasion.

Just like real meetings, this one involves several marketing people pitching an engineer — condescendingly referred to as an "expert" — an inane requirement they don’t fully understand and which never made a lick of sense in the first place. But not to worry — this "new strategic initiative" will "increase market penetration, maximize brand loyalty, and enhance intangible assets".

At first, the request is only slightly idiotic — seven red lines, all of them perpendicular, some with green ink and some with transparent. And of course, one of the lines should be in the shape of a kitten, because “market research tells us our users like cute animals”.

Before long, well, watch the video....

How many of our readers can relate?

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