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Baze, a lifestyle brand focused on personalized health, has launched the Baze Starter Kit, a way for individuals to battle nutrient deficiencies. The Baze Starter Kit combines information from a self-sampled blood test that results in personalized daily vitamins catering to an individual’s daily nutrient needs.

Nutritional imbalance is a leading cause of health issues in the US. While 52 percent of Americans take daily vitamins, studies have shown that vitamin intake does not always have the health benefits it promises. This is because many people take vitamins with a “one-size-fits-all” approach. Oftentimes this is problematic since individuals may be taking the wrong nutrients or wrong dosages. A solution to this is determining what vitamins the body is lacking in order to prescribe the right nutrients and the appropriate dosages.

Baze’s MIT-developed, easy-to-use, self-sampled blood test, can help people accurately identify what nutrients they are lacking.  The Baze Starter Kit can be self-administered and takes moments to perform. Once the blood sample is collected, it is sent off to Baze’s lab where the sample is analyzed for vitamin levels of the following nutrients: Copper, Magnesium, Omega-3, Selenium, Vitamin B-12, Vitamin D, Vitamin E and Zinc. Within two weeks the report of the individual’s nutrient levels can be accessed with Baze’s mobile app. Users are then shipped a four-week supply of customized, daily vitamins based on their deficiencies.

This vitamin test is aimed at improving weak immune systems, increasing energy levels, improving joint flexibility and decreasing stress. Baze recommends that users remeasure their nutrient levels with the blood testing device every three months.

"True change comes from within," said Markus Okumus, co-founder of Baze. "With Baze, we wanted to create a product that empowers users to be in-tune with their health and provide them with the tools to live healthy and happy lives."

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