Platform as a Service to Be the Next Battleground for Cloud Service Providers as Software and Infrastructure Get Commoditized, Finds Frost & Sullivan
Belying its nascence, the platform as a service (PaaS) market is attracting considerable interest from businesses due to the flexibility it brings to application development and software as a service (SaaS). As most software available from the cloud is standardized, enterprises are looking to leverage PaaS offerings as it will be the only stack where a service provider can create differentiation.
New analysis from Frost & Sullivan (http://www.ipcommunications.frost.com ), Asia-Pacific Platform as a Service Market 2011, finds that the market earned revenues of $43.2 million in 2010 and estimates this to reach $523.0 million in 2016.
The high level of flexibility and the ability to reduce costs while developing, testing, and deploying new applications is creating a strong case for PaaS' adoption.
"The growing developer community, with an increasing number of small/part-time developers, is also creating a strong opportunity for the market," says Frost & Sullivan Industry Analyst Mayank Kapoor. "PaaS provides them access to a scalable IT infrastructure and the tools required to develop and test their applications, on a pay-as-you-go basis."
Enterprises have begun to recognize the benefits and need for cloud computing and are taking steps to enable it in their organizations. However, as PaaS is still only a fledgling concept, its lack of regulation and standardization has restrained adoption among enterprises in the highly regulated sectors.
The differences in the choice of platforms, such as Java, Ruby, or others, are hindering porting applications and data between PaaS vendors and/or to on-premise. Therefore, openness and integration with other platforms and mobile devices will be crucial in the future. Constant technical innovations will ensure that the PaaS market evolves and sheds its embryonic tag.
As the market matures and reaches a critical scale over the next couple of years, the number of participants will increase. The influx of competitors can also be attributed to enterprises' demand for local data center presence of cloud service providers. Today, an increasing number of companies are demanding that IT teams serve as internal service providers.
"There is increasing pressure amongst both internal IT teams and third party service providers to streamline operations through automation and intelligent management," notes Kapoor. "Cloud can be one of the frontline options to meet this demand and eventually, will bode well for PaaS."
If you are interested in more information on this study, please send an e-mail with your contact details to Jessie Loh, Corporate Communications, at email@example.com .
Asia-Pacific Platform as a Service Market 2011 is part of the Communications Services Growth Partnership Services program, which also includes research in the following markets: Asia Pacific Business Applications as a Service Market, Asia Pacific Infrastructure as a Service Market, WAN Services Market, and Asia Pacific Data Center Services Update. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Director - Corporate Communications,
DID: +61 (0) 8247 8927
M: +61 (0) 407 598 937
F: +61 (0) 2 9252 8066
Email: firstname.lastname@example.org 
Manager, Corporate Communications,
DID: 65 6890 0942
M: 65 9677 3360
Email: email@example.com 
SOURCE Frost & Sullivan