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China's Netbook Market Faces Unique Challenges
China's netbook market offers high margins that no PC or CE vendor wants to miss. However, the market is not as big as it first seems, due to a few factors, reports In-Stat http://www.in-stat.com . First, 3G network capacity for data access remains limited. Second, Intel wants to limit market development in order to protect its notebook market. The chipmaker has also launched its latest ultra-low voltage (ULV) platform, which will further overlap the netbook market space.
Future market trends for netbooks in China remain unclear. The result may be that the netbook ends up being a transitional product.
Netbooks are smaller laptop computers, usually with an 8- to 12-inch screen, and are designed for wireless communications and Internet access.
Recent research by In-Stat found the following:
- In-Stat estimates that TD-SCDMA subscribers will number less
than five million by 2011, indicating limited space for end-device
- A total of 2.46 million netbooks will be shipped in China this
year, more than half via telco channels.
- China Mobile is offering 3 levels of promotional netbook price
subsidies. However, In-Stat expects operators to decrease
operator subsidies over the next three years.
- Vendors including Samsung and Freescale, have introduced ARM-based solutions targeting Shanzhai (cloned) netbook vendors who have been unable to get Atom chipsets from Intel.
This Market Alert is drawn from the In-Stat research, China's Netbook Market: Not as Big as It Looks  (#IN0904610CWW), which covers the Chinese market for netbook computers. It includes:
- China's netbook market forecast through 2013.
- Analysis of China Mobile's, China Unicom's, and China Telecom's subscriber and network growth plans, and their promotion of netbooks.
- Examination of the netbook value chain.
- Analysis of key player strategies in chipsets and operating systems: Google Chrome, Google Android and RedFlag Linux.
- Profiles of end-device makers: Lenovo, Dell, HP, and Tsinghua
For a free sample of the report and more information, please contact a sales representative: http://www.instat.com/sales.asp To purchase it online, please visit: http://www.instat.com/catalog/apcatalogue.asp?id=279 
The price is $3,495 (US).
This research is part of In-Stat's China Wireless service, which provides insight into the technologies, consumer requirements, devices, applications, and business models of the world's fastest growing economy and mobile market.
Related In-Stat research:
More Information on this Research
- Title: China's Netbook Market: Not as Big as It Looks
- Service: China Wireless 
- Product Number: IN0904610CWW
- Publication Date: September 2009
- Number of Pages: 38
- Price: $3,495 USD
- Abstract, Table of Contents, Figures & Tables 
- Members Only: Full text HTML , PDF 
- Contact a Sales
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