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Apple unveils CarPlay: "Best Driving Experience on Four Wheels"

Wed, 03/05/2014 - 8:08pm
AllVoices

Apple is starting 2014 off strong with pushing their version of the much-hallowed “internet of things.” At the Geneva International Motor Show, Apple unveiled their new (and buzzed-about on the blogosphere) CarPlay, an iPhone-connected interface that comes built into your vehicle.

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, vice president of iPhone and iOS Product Marketing. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

See: Photos of the Day: Apple's CarPlay

Apple is billing the new CarPlay as a safer (and legal?) way to use your iPhone while driving, freeing up your hands and your eyes.

“Once iPhone is connected to a vehicle with CarPlay integration, Siri helps you easily access your contacts, make calls, return missed calls or listen to voicemails,” according to Apple. “When incoming messages or notifications arrive, Siri provides an eyes-free experience by responding to requests through voice commands, by reading drivers’ messages and letting them dictate responses or simply make a call.”

CarPlay will also use information in your email and messaging to help with navigation, trying to anticipate trips.

“CarPlay makes driving directions more intuitive by working with Maps to anticipate destinations based on recent trips via contacts, emails or texts, and provides routing instructions, traffic conditions and ETA,” Apple continued. “You can also simply ask Siri and receive spoken turn-by-turn directions, along with Maps, which will appear on your car’s built-in display.”

CarPlay also integrates your music, as well as playing music from apps like Spotify.

Ferrari, Volvo and Mercedes-Benz are releasing vehicles with built in CarPlay to drivers this week, while other auto manufacturers reportedly looking to release cars with CarPlay include BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki and Toyota Motor Corp.

Apple isn’t clear about pricing, but promised the device will be out this year for those looking to buy up a new car.

“Apple CarPlay is available as an update to iOS 7 and works with Lightning-enabled iPhones, including iPhone 5s, iPhone 5c and iPhone 5,” Apple noted. “CarPlay will be available in select cars shipping in 2014.”

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