Acxiom Corp. is giving a $50 million boost to its share repurchase plan.

The Little Rock-based data and marketing services company on Tuesday said it would raise the repurchase plan from $150 million to $200 million.

Since the program began in August 2011, Acxiom has bought back 9.9 million shares, equal to about 12 percent of its shares outstanding. The company has spent $131 million on the repurchases.

Acxiom's board authorized the increase to $200 million, which is in force for the coming 12 months.

Acxiom shares closed Tuesday at $17.75, down 18 cents.

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