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Brazil company sells cellphones with iPhone brand

Wed, 12/19/2012 - 2:33pm
The Associated Press

It's not your Apple's iPhone.

A Brazilian company has begun selling smartphones with the iPhone brand after winning the legal right to use the name in Latin America's biggest country. Adding insult to Apple Inc.'s injury, the phone runs on Android operating system from archrival Google Inc.

Gradiente SA says in a statement that in 2008 the government gave it the right to use the brand on its cellphones.

Brazilian trademark office spokeswoman Maratan Marques says Gradiente requested permission to use the brand before Apple did and can use it through 2018.

Brazil Apple spokeswoman Maria Parra Rodriguez says the company has no immediate comment.

Gradiente says on its website it started selling its iPhone on Tuesday for 600 reals ($300). It runs the relatively old 2.3 version of Android.

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