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Movea is selected as technology partner for next-generation tennis racquet “Babolat Play & Connect”

Thu, 06/14/2012 - 10:29am

Grenoble, France –Movea (www.movea.com) has been selected as technology partner by Babolat, the leading tennis equipment manufacturer, in a groundbreaking effort to develop the racquet of the future.

The "Babolat Play & Connect" racquet will be the first-ever MEMS (Micro Electro-Mechanical Systems) technology enabled racquet with the built-in ability to gather and analyse game data and provide information that could only be manually estimated until now. The "Babolat Play & Connect" racquet will leverage Movea’s integrated SmartMotion data fusion technology to measure specific elements of a player’s technique, enabling new opportunities for performance analysis, improvement and social results sharing.

“The racquet of the future will be the first instance where sensor integration has ever occurred in commercially available tennis equipment,” said Sam Guilaumé, CEO of Movea. “With Movea’s unique SmartMotion data fusion technology, this innovation will enhance the player’s experience by providing a new and fun way to interact with the game through new tools that analyse and help improve performance. We are extremely excited to be working with such a visionary partner to bring market leading innovation to the world of tennis.”

"For more than 135 years, our goal has been to constantly develop and provide our customers with cutting edge equipment that will enhance their tennis performance whether they are at the professional or enthusiast level," said Eric Babolat, Babolat Chairman & CEO. "Together, Babolat and Movea will provide tennis players with a dramatically enhanced playing experience, enabling them to better understand and improve their performance like never before."

Babolat unveiled and demonstrated the first "Babolat Play & Connect" racquet prototype at the Roland-Garros French Open in Paris and is expected to launch the exciting new product in 2013.

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