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Crown Royal and BigMachineRecords.com Join Forces to Create Unforgettable Celebration of Heroes and Musical Performances at Indianapolis Motor Speedway NASCAR Race

Mon, 05/21/2012 - 2:30pm
PR Newswire

 The roar of engines will now be joined by the sweet sounds of rhythm and bass during this year's NASCAR Sprint Cup Series race at Indianapolis Motor Speedway, thanks to a partnership announcement today among the makers of Crown Royal® whisky, the Indianapolis Motor Speedway and BigMachineRecords.com. Officially titled Crown Royal Presents the "Your Hero's Name Here" 400 at the Brickyard Powered by BigMachineRecords.com, the race weekend will feature country music stars The Band Perry, Justin Moore, The Mavericks, Greg Bates and others performing for fans in attendance and viewers tuning in to the race on television.

(Photo: http://photos.prnewswire.com/prnh/20120521/NY11001-a )

(Photo: http://photos.prnewswire.com/prnh/20120521/NY11001LOGO-b )

Big Machine Label Group artists will be on hand at Indianapolis Motor Speedway on to ensure the winner of Crown Royal's annual "Your Hero's Name Here" contest is provided an experience to remember.  The winner, who will be named in early July, will meet various stars and attend a concert as part of a collaborative effort by Crown Royal and the BigMachineRecords.com to showcase those individuals who make a difference in their communities without asking for anything in return.  Crown Royal and the Big Machine Label Group artists will be at the track all weekend honoring heroes from and around the country and additionally, urging adult fans to drink responsibly and designate drivers, helping to make sure everyone has a fantastic race-day experience and gets home safely.  

"There's no track in the world like the Indianapolis Motor Speedway and I'm thrilled that we will return as a race sponsor in 2012 for the Crown Royal presents the 'Your Hero's Name Here' 400 at the Brickyard powered by BigMachineRecords.com!" said Scott Borchetta, President and CEO of the Big Machine Label Group. "We will again bring our most exciting artists to the stage for a great pre-race musical experience for the fans."

"Once again the Indianapolis Motor Speedway is excited to offer a weekend full of great racing and great music," said Indianapolis Motor Speedway Corporation president and CEO Jeff Belskus. "Our fans are in for a real treat when some of the best names in the Big Machine Label Group combine with Crown Royal and some of the best names in racing to provide a great day of entertainment for our fans."

This race will mark the sixth time Crown Royal has awarded race naming rights to an adult fan. This year, the program focused on all of the unsung heroes who make a difference in their communities, from firefighters and police officers, to first responders and local volunteers.  Five heroes have been chosen as finalists and beginning on , fans will be asked to visit the Crown Royal Facebook page (Facebook.com/CrownRoyal) to cast their vote for the person they feel most deserving of the ultimate honor, naming rights of one of the season's most exciting races.

Big Machine Label Group stars The Band Perry visited IMS this weekend to announce the partnership and recognize the five finalists: Dale Beatty, veteran and cofounder of the nonprofit organization Purple Heart Homes from ; Lindsey Marquez, ICU nurse from ; Curtiss Shaver, Fire Lieutenant and EMT from ; John Thomas, Deputy Sheriff from ; and Brandon Veatch, veteran and Purple Heart recipient from

As part of Crown Royal's "Your Hero's Name Here" 400 program, the five finalists, which will ultimately include the winner, will travel to for one of the NASCAR season's most-anticipated races.  The winner will be treated to an unforgettable experience, which includes waving the green flag to signal the start of the race and delivering the trophy bearing his or her moniker to the race winner in Victory Lane.

"For each of the past six NASCAR seasons, we've worked to bring new and innovative elements to the once in a lifetime event experience for our Crown Royal program winners," said Yvonne Briese, VP Marketing, DIAGEO North American Whisky.  "This year, not only will our winner have a weekend they'll never forget, some of country music's biggest stars will help make sure that the hundreds of thousands of fans on hand have a fantastic experience as well." 

The Crown Royal Presents the "Your Hero's Name Here" 400 at the Brickyard Powered by BigMachineRecords.com, will be the marquee event of the inaugural Super Weekend at the Brickyard, which also will feature a NASCAR Nationwide Series event , two GRAND-AM road races and Nationwide practice .

Race Day ticket prices start at just $30. Fans can buy tickets online at www.imstix.com, by calling the IMS ticket office at (317) 492-6700, or (800) 822-INDY outside the area, or by visiting the ticket office at the IMS Administration Building at the corner of Georgetown Road and 16th Street between . Children 12 and under will receive free general admission to any IMS event in 2011 when accompanied by an adult general admission ticket holder.

About Crown Royal
Crown Royal Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of made by King George VI and Queen Elizabeth of in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For more information visit www.crownroyal.com. Crown Royal encourages all race fans to please enjoy responsibly.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, J&B and Buchanan's scotches, Crown Royal, and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys liqueurs, Captain Morgan rums, Jose Cuervo tequilas, Tanqueray gins, Guinness beers and Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

About Indianapolis Motor Speedway
The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the 500, the world's largest single-day annual sporting event, since 1911 and also is the site of the Crown Royal Presents the "Your Hero's Name Here" 400 at the Brickyard and the Red Bull Indianapolis GP. The NASCAR Nationwide Series and GRAND-AM Road Racing also will make their IMS debut with races in 2012.

IMS is the world's largest spectator sporting facility and is the only venue to stage annual races in the IZOD IndyCar Series, NASCAR Sprint Cup Series, GRAND-AM Road Racing and MotoGP.

About Big Machine Label Group
At the helm of the independent Big Machine Label Group is industry veteran Scott Borchetta, who serves as President and CEO. The conglomerate encompasses Big Machine Records (founded in 2005), The Valory Music Co. (founded in 2007) and Republic Nashville (a partnership with Universal Republic founded in 2009 with Jimmy Harnen serving as President). The Big Machine Label Group's current artist roster includes Multi-Platinum superstars Taylor Swift, Rascal Flatts, Reba and Martina McBride; Platinum sensations The Band Perry; Newly minted Gold-selling artist Brantley Gilbert; Chart-topping established acts Eli Young Band and Justin Moore, and  newcomers Sunny Sweeney, Edens Edge, Ella Mae Bowen, Greg Bates and Thomas Rhett. BMLG artists have received multiple GRAMMY, CMA, ACM, American Music Awards, CMT Music Awards, Teen Choice Awards, MTV Video Music Award and People's Choice Award accolades as well as Brit Award and JUNO Award nominations. For more information, visit www.BigMachineRecords.com

Contacts:
Mike DaRe
DIAGEO
Mike.DaRe@diageo.com
(646) 223-2016

Zack Nobinger
Taylor
ZNobinger@taylorstrategy.com 
(704) 644-6927 

SOURCE Diageo

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