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Neurogastronomy: How the Brain Creates Flavor and Why It Matters
Dr. Gordon M. Shepherd, professor of neuroscience
(Columbia University Press)
In this book Dr. Gordon M. Shepherd lays the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed.((
Shepherd begins with the mechanics of smell, particularly the way it stimulates the nose from the back of the mouth. As we eat, the brain conceptualizes smells as spatial patterns, and from these and the other senses it constructs the perception of flavor. Shepherd then considers the impact of the flavor system on contemporary social, behavioral, and medical issues. He analyzes flavors engagement with the brain regions that control emotion, food preferences, and cravings, and he devotes a section to foods role in drug addiction and, building on Marcel Prousts iconic tale of the madeleine, its ability to evoke deep memories.
((Shepherd connects his research to trends in nutrition, dieting, and obesity, especially the challenges that many face in eating healthily. He concludes with human perceptions of smell and flavor and their relationship to the neural basis of consciousness.