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Increasing Demand in Backlight and Lighting Applications to Reduce LED Oversupply in 2012

Thu, 02/16/2012 - 3:24am
General Electric

Santa Clara, California, February 16, 2012In 2011, LED supply exceeded demand by 30% due to poor LED TV sales and slow growth in LED lighting. However, this gap is closing in 2012 due to recovering backlight demand and increasing demand for lighting. According to the recent NPD DisplaySearch Quarterly LED Supply/Demand Market Forecast Report, the glut will be 19% in Q112 and will drop to 16% in Q212.

Key players such as Samsung LED, LGIT and Lextar rapidly increased their capacity for metal organic chemical vapor deposition in 2010, but found that they had overestimated market demand. In reaction to the oversupply, LED makers began to adjust utilization rates in late 2011, and the average utilization rate has dropped to 50%.

Two applications are forecast to drive LED demand in 2012. The first, the low-cost direct LED TV backlight, is likely to trigger LED demand because of its pricing. There is only a slight price difference between CCFL-backlit LCD TVs and low-cost direct LED-backlit TVs (approximately 5% for a 32 set).

The second, LED lighting, will also continue to gradually grow due to efficacy enhancements and cost reductions. For LED lighting products, the lumen per dollar is becoming closer to traditional light sources every day. Following the March 2011 Japan earthquake, LED lighting products saw sales increases in Japan due to electrical power shortages as well as a government incentive program. NPD DisplaySearch forecasts that sales will continue to rapidly increase in Japan in 2012. Other regions, such as China, the US and Korea, have aggressively promoted LED lighting.

Currently, LED backlights are used in all small/medium LCDs, and LED penetration in mobile PCs is nearly 100%. Penetration of LEDs in LCD monitors and LCD TVs continues to grow, while the number of LED packages per set is decreasing. Also, high growth is expected for low-cost direct LED TVs in 2012.

Figure 1: LED Supply and Demand for Backlight and Lighting Applications

 

Source: NPD DisplaySearch Quarterly LED Supply/Demand Market Forecast Report

The NPD DisplaySearch Quarterly LED Supply/Demand Market Forecast Report analyzes supply and demand on a quarterly basis for the entire LED industry. From chip prices to LED maker roadmaps, this report gives a clear outlook and reliable forecast of LED supply/demand, along with an analysis of the impacts on pricing. This report is delivered in PowerPoint and includes Excel-based data and tables. For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About NPD DisplaySearch

Since 1996, NPD DisplaySearch has been recognized as a leading global market research and consulting firm specializing in the display supply chain, as well as the emerging photovoltaic/solar cell industries. NPD DisplaySearch provides trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge and resources. In collaboration with The NPD Group, its parent company, NPD DisplaySearch uniquely offers a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information on NPD DisplaySearch analysts, reports and industry events, visit us at http://www.displaysearch.com/. Read our blog at http://www.displaysearchblog.com/ and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.

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