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Despite Tough Times in the Flat Panel Display Industry, Supply/Demand Market Drivers Turning Around

Tue, 02/14/2012 - 3:21am
General Electric

Santa Clara, Calif., February 14, 2012Most metrics used to measure the health of the FPD industry reflect current severe challenges; however, long-term supply/demand modeling now suggests that there is light at the end of the tunnel, according to the latest NPD DisplaySearch Quarterly FPD Supply/Demand and Capital Spending Report.

The FPD industry may soon begin to right itself through the cyclical nature of market forces, said Charles Annis, Vice President of Manufacturing Research at NPD DisplaySearch. Delays in capacity expansion in 2012 and 2013 combined with continuously increasing demand are expected to finally start pushing the industry towards a healthier future.

With FPD makers having lost money for the past six quarters in a row and the FPD industry being in the midst of its longest down turn since its creation, panel makers have now frozen almost all expansion plans for LCD TV fabs. At the same time, lower prices are driving increased demand, particularly for large (50+) TVs. In its recently-released report, NPD DisplaySearch predicts that the net effect will be a tightening of the supply/demand balance, particularly in 2013, when the glut ratio is forecast to fall well below 10% for the first time since Q210. This is expected to set off another crystal cycle of improved panel pricing, higher profitability and increased investment.

Figure 1: Supply/Demand Balance (000 m2/Quarter)

Source: NPD DisplaySearch Quarterly FPD Supply/Demand and Capital Spending Report

Although the overall FPD equipment market is expected to suffer a severe recession in 2012, falling 63% from 2011, the market is forecast to rebound in 2013, driven in large part by spending on new AMOLED production lines.

Mass production of IGZO-based LCDs, which enable super high resolution, brighter and more efficient displays, started in Q411. Initially, IGZO will focus on LCD tablet and ultrabook display markets, but will likely see wider use in super high resolution large LCD TVs and some AMOLEDs. IGZO is expected to grow continuously in the future.

Discussion of these topics and much more can be found in the NPD DisplaySearch Quarterly FPD Supply/Demand and Capital Spending Report. The report is a comprehensive guide to the most important metrics used to evaluate supply, demand and capital spending for all major FPD technologies and applications. The report features in depth analysis and critical data in user-friendly Excel pivot tables and detailed interpretation of market and technical trends in PowerPoint.

For more information on this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, or contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan.

About The NPD Group, Inc.

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.

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