Alix Paultre joins Globtek as director of marketing and communications
As a leading editor in the electronic design industry, Alix helped the publications he worked for create and implemented initiatives to refresh and repurpose their brands to better address their target audience of electronic design engineers. The key aspects of those successful efforts include creating new processes, developing new sources, and implementing new ways to address online audiences using the latest in web-oriented publishing tools and practices.
According to Alix, "I see my move to Globtek more as leaving the press box to play on the field than abandoning journalism for business. I will continue to be a strong advocate for the engineering community, not only by directly helping engineers find power solutions, but also by continuing to work with the IEEE, PSMA, EISA, and others as a member of industry".